Vimeo announced today that it has acquired the video monetization and distribution service VHX. VHX enables direct-to-consumer sales of video content for those who don’t have access to more established outlets like Netflix—or choose to forego them, like Aziz Ansari did when he sold his 2012 comedy special Dangerously Delicious from his own website using the VHX platform.
Although they pulled the "tip jar" feature that let fans donate voluntarily to beloved videos, Vimeo has been attempting to make an impact in the direct-to-consumer sales market since it launched On Demand in 2013, allowing creators to set their own price for work and keep 90% of revenue after transaction costs.
Vimeo will only keep 10% of profits from video sales, a much lower percentage than its competitors.
from No Film School http://ift.tt/1W3ytwK
No comments:
Post a Comment