Five years ago, Gabriel Mascaro went to a Brazilian rodeo for the first time since childhood. He was shocked; he barely even recognized the experience. No longer was the rodeo the gritty mom-and-pop affair of his youth; it had morphed into an ostentatious spectacle.
"I realized how it had changed a lot," said Mascaro. "There was investment in genetic research of prized horses, and they were auctioning off artificial insemination. There was lots of business and money around this very traditional party that used to be almost a non-event, and [those changes] were in some ways reflecting a moment of transformation in the Brazilian economy."
from No Film School http://ift.tt/1V5i5uu
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