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Friday, March 18, 2016

Why Straight Outta Compton Created Different Trailers For Different Racial Groups

While it was criminally ignored by the Academy Awards, one thing is certain about Straight Outta Compton, it made a boatload of money. The film was a huge box-office success at the end of last summer. Now, executives at Universal and Facebook have talked about one of the reasons that they believe they were able to achieve success. They targeted different racial groups with different trailers for the film. Speaking at South by Southwest this week, Universal EVP of Digital Marketing Doug Neil, and Facebook head of entertainment Jim Wood opened up about how they were able to customize the ...
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