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Friday, March 18, 2016

When Do I Release My Film and Where? Release Windows Explained

Digital distribution has thrown traditional release windows… out the window. What happens now?

Just a few years ago, a premiere at the SXSW Film Festival might be followed with a release that dragged out for a year, following traditional windows — first theatrical, then broadcast, then DVD, then everyone stopped paying attention. The new possibilities of digital distribution are as exciting as they are daunting; you have to figure out what release windows can work for your film.

To help, top players in the digital distribution world at SXSW 2016 sat down to share what has worked for other films. The answers were, in a word, varied.

“FilmBuff releases 150 films a year, and pretty much each one has a different strategy,” said Scott Kaplan, SVP of Global Sales and Distribution at FilmBuff. He sat next to to Linzee Troubh (Cinetic), Jason Kwong (Fullscreen), and Flora Pereira (ITVS) on a 2016 SXSW Panel called Demystifying Digital Distribution.

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from No Film School

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