No Money for a Publicist? These Filmmakers Winged Their SXSW Premiere — and Packed the House

Of the 20 films in competition, only two came to SXSW 2016 without a publicist. This was one of them.

As the creator/conductor of SXSW 2016 premiere collective: unconscious, Dan Schoenbrun handled all the publicity himself. And judging from the packed, sold-out opening night, he must have done something right. No Film School sat down with Schoenbrun to get his recipe for success in bringing a film to SXSW for the first time — which includes, but is not limited to, having an impromptu parade.

NFS: How did you prepare for SXSW?

Dan Schoenbrun: A lot of breathing exercises! Taking something that started as an idea in your head out into the world is such an amazing and nerve-wracking experience. This is by far the biggest creative project I’ve ever been a part of, so I really wanted to make sure to do it right.

Read More

from No Film School http://ift.tt/1PpLmYG