Trailers are an incredibly important marketing tool, but as Brubaker says in his post, "There are times in your movie marketing campaign when you cut a movie trailer that doesn’t connect with your target audience." At times like these, he says, you should look to YouTube and clips like Shining, that heartwarming family comedy trailer put together with footage from The Shining:
from No Film School http://ift.tt/1LgTcZY
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