Director Steve Yu studied economics at Cornell and worked at companies such as IBM before finding his way to filmmaking. After he saw Super Size Me, Yu started to understand the power documentary film can have in affecting change. What started as a plan to help pro wrestler Jake "The Snake" Roberts turn his life around soon became an incredible story of redemption. With help from friend "Diamond" Dallas Page, the filmmakers moved Jake (whose signature move was throwing giant snakes on his opponents) to Atlanta to film the process of facing his inner demons.
We spoke with Yu about seeing moviemaking through the lens of an economist and crucial distribution lessons learned after releasing to $75,000 in revenue and staying #1 for a week on iTunes.
NFS: How did you approach making this film?
from No Film School http://ift.tt/1TwXZZT
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