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Monday, March 14, 2016

How Crowdfunding Can Screw Your Distribution Plan

What you do in your crowdfunding campaign can affect the final release of your film — positively and negatively. Here's what you should keep in mind from the start.

It’s been four years since I ran a Kickstarter campaign of my own, and shared several articles about things to think about before running a campaign of your own (part two here). In that time, I’ve written dozens of drafts of my script, changed titles from Manchild to Amateur, released a short prequel, and now have a 2,337th backer: Netflix. Other than issuing updates to my backers throughout the process, I haven’t been "in the trenches" of running a crowdfunding campaign since 2011. What is new in the world of crowdfunding since then? Turns out, a lot. Many of the capabilities I wanted for my crowdfunding campaign 2011 are now available for you in 2016. And with the progression of many more Kickstarter projects to their ultimate release — though my own is not there yet, as we will be embarking on production soon — there are many new lessons to be learned for the distribution life cycle of your project. These are things you should be thinking about in advance.

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