In working with hundreds of filmmakers over the last couple of years, I have found that very few have the desire, skills, or time to take on the task of being in charge of distributing and marketing their own films — even when they have split rights distribution partners involved. There are a lot of films created every year that don’t have anyone to help them get out into the world.
Two weeks before I went to print on my book Think Outside the Box Office in 2010, I coined a new crew position: the Producer of Marketing and Distribution. This concept has taken off in varying fits and starts over the last five years, with people calling themselves and being credited as PMDs in the United States, Europe and Australia.
So, what is it? A Producer of Marketing and Distribution takes charge of and directs the distribution and marketing process to achieve the filmmaking team's goals. It is preferable for a PMD to start as early as possible in the process.
from No Film School http://ift.tt/1QHJMGZ
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